The Tipping Point: How Little Things Can Make a Big Difference
By
Malcolm Gladwell

Rated: 4.0  (959 reviews)

Predictably Irrational: The Hidden Forces That Shape Our Decisions
By
Dan Ariely

Rated: 4.0  (165 reviews)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By
David Meerman Scott

Rated: 4.5  (117 reviews)

Influence: The Psychology of Persuasion (Collins Business Essentials)
By
Robert B. Cialdini

Rated: 4.5  (277 reviews)

Nudge: Improving Decisions About Health, Wealth, and Happiness
By
Richard H. Thaler, Cass R. Sunstein

Rated: 4.0  (58 reviews)

Yes!: 50 Scientifically Proven Ways to Be Persuasive
By
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Rated: 4.5  (92 reviews)

Buyology: Truth and Lies About Why We Buy
By
Martin Lindstrom

Rated: 4.0  (66 reviews)

Marketing Management (13th Edition)
By
Philip Kotler, Kevin Keller

Rated: 4.0  (12 reviews)

Sway: The Irresistible Pull of Irrational Behavior
By
Ori Brafman, Rom Brafman

Rated: 4.0  (57 reviews)

Grown Up Digital: How the Net Generation is Changing Your World HC
By
Don Tapscott

Rated: 4.0  (19 reviews)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
By
W. Chan Kim, Renée Mauborgne

Rated: 4.0  (171 reviews)

The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
By
Neil Fiore

Rated: 4.5  (100 reviews)

Principles of Marketing, 12th Edition
By
Philip Kotler, Gary Armstrong

Rated: 4.0  (11 reviews)

Stumbling on Happiness
By
Daniel Gilbert

Rated: 4.0  (222 reviews)

Influence: Science and Practice (5th Edition)
By
Robert B. Cialdini

Rated: 4.5  (131 reviews)

MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
By
Charles W. Lamb, Joseph F. Hair, Carl McDaniel

Rated: 5.0  (3 reviews)

The Complete Tightwad Gazette
By
Amy Dacyczyn

Rated: 4.5  (218 reviews)

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
By
Darren Rowse, Chris Garrett

Rated: 4.5  (41 reviews)

Web Analytics: An Hour a Day
By
Avinash Kaushik

Rated: 5.0  (61 reviews)

The Wisdom of Crowds
By
James Surowiecki

Rated: 4.0  (164 reviews)