Predictably Irrational: The Hidden Forces That Shape Our Decisions
By
Dan Ariely
Rated: 4.0  (165 reviews)
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Influence: The Psychology of Persuasion (Collins Business Essentials)
By
Robert B. Cialdini
Rated: 4.5  (277 reviews)
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Nudge: Improving Decisions About Health, Wealth, and Happiness
By
Richard H. Thaler, Cass R. Sunstein
Rated: 4.0 (58 reviews)
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Buyology: Truth and Lies About Why We Buy
By
Martin Lindstrom
Rated: 4.0 (66 reviews)
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Grown Up Digital: How the Net Generation is Changing Your World HC
By
Don Tapscott
Rated: 4.0 (19 reviews)
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The Complete Tightwad Gazette
By
Amy Dacyczyn
Rated: 4.5 (218 reviews)
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The Wisdom of Crowds
By
James Surowiecki
Rated: 4.0 (164 reviews)
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The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
By
Don Thompson
Rated: 4.5 (7 reviews)
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Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
By
Chris Anderson
Rated: 4.0 (9 reviews)
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Consumer Behavior (8th Edition)
By
Michael R. Solomon
Rated: 5.0  (4 reviews)
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Why We Buy: The Science Of Shopping
By
Paco Underhill
Rated: 3.5  (149 reviews)
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Buying In: The Secret Dialogue Between What We Buy and Who We Are
By
Rob Walker
Rated: 4.0 (23 reviews)
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Consumer Behavior
By
Wayne D. Hoyer, Deborah J. MacInnis
Rated: 2.0  (1 review)
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
By
Paco Underhill
Rated: 4.0 (1 review)
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Ethical Theory and Business (8th Edition)
By
Tom L. Beauchamp, Norman Bowie, Denis Arnold
Rated: 3.0  (8 reviews)
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Click: What Millions of People Are Doing Online and Why it Matters
By
Bill Tancer
Rated: 4.0 (55 reviews)
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
By
Clotaire Rapaille
Rated: 4.0 (57 reviews)
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Affluenza: The All-Consuming Epidemic (Bk Currents)
By
John de Graaf, David Wann, Thomas H Naylor
Rated: 4.0 (101 reviews)
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The Tipping Point: How Little Things Can Make a Big Difference
By
Malcolm Gladwell
Rated: 4.0 (959 reviews)
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The Way We'll Be: The Zogby Report on the Transformation of the American Dream
By
John Zogby
Rated: 3.5 (25 reviews)
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