The Tipping Point: How Little Things Can Make a Big Difference
By
Malcolm Gladwell

Rated: 4.0  (959 reviews)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By
David Meerman Scott

Rated: 4.5  (116 reviews)

Yes!: 50 Scientifically Proven Ways to Be Persuasive
By
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Rated: 4.5  (92 reviews)

Buyology: Truth and Lies About Why We Buy
By
Martin Lindstrom

Rated: 4.0  (66 reviews)

Marketing Management (13th Edition)
By
Philip Kotler, Kevin Keller

Rated: 4.0  (12 reviews)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
By
W. Chan Kim, Renée Mauborgne

Rated: 4.0  (171 reviews)

The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
By
Neil Fiore

Rated: 4.5  (100 reviews)

Principles of Marketing, 12th Edition
By
Philip Kotler, Gary Armstrong

Rated: 4.0  (11 reviews)

Influence: Science and Practice (5th Edition)
By
Robert B. Cialdini

Rated: 4.5  (131 reviews)

MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
By
Charles W. Lamb, Joseph F. Hair, Carl McDaniel

Rated: 5.0  (3 reviews)

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
By
Jay Conrad Levinson

Rated: 4.0  (32 reviews)

Little Red Book of Selling: 12.5 Principles of Sales Greatness
By
Jeffrey Gitomer

Rated: 4.5  (117 reviews)

Social Media Marketing: An Hour a Day
By
Dave Evans

Rated: 5.0  (4 reviews)

Basic Marketing w/Student CD
By
Jr.,William Perreault, E. Jerome McCarthy, Joseph Cannon

Rated: 4.5  (4 reviews)

Facebook Marketing: Leverage Social Media to Grow Your Business
By
Steve Holzner

Rated: 4.0  (5 reviews)

Word of Mouth Marketing: How Smart Companies Get People Talking
By
Andy Sernovitz

Rated: 4.5  (112 reviews)

Crossing the Chasm
By
Geoffrey A. Moore

Rated: 4.0  (95 reviews)

Marketing
By
Roger Kerin, Steven Hartley, William Rudelius

Rated: 4.0  (6 reviews)

Purple Cow: Transform Your Business by Being Remarkable
By
Seth Godin

Rated: 4.0  (189 reviews)

Marketing, 2008 Edition
By
William M. Pride, O. C. Ferrell

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