The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By
David Meerman Scott

Rated: 4.5  (116 reviews)

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
By
Paul Arden

Rated: 4.0  (48 reviews)

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
By
Warren Whitlock, Deborah Micek

Rated: 5.0  (20 reviews)

Practice of Public Relations, The (10th Edition)
By
Fraser P. Seitel

Rated: 5.0  (12 reviews)

Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve
By
Howard Bragman

Rated: 5.0  (3 reviews)

Economics of Public Issues, The (15th Edition)
By
Roger LeRoy Miller, Daniel K. Benjamin, Douglass C. North

Rated: 4.5  (12 reviews)

Public Relations: Strategies and Tactics (9th Edition)
By
Dennis L. Wilcox, Glen T. Cameron

Rated: 2.5  (3 reviews)

Public Relations: A Values-Driven Approach (4th Edition)
By
David W. Guth, Charles Marsh

Rated: 4.0  (3 reviews)

Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
By
David Silver

Rated: 4.5  (29 reviews)

Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
By
Steven Van Yoder

Rated: 4.5  (35 reviews)

Confessions of an Advertising Man
By
David Ogilvy

Rated: 4.5  (22 reviews)

Creative Strategy in Advertising (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism)
By
A. Jerome Jewler, Bonnie L. Drewniany

Rated: 5.0  (4 reviews)

Public Relations Cases
By
Jerry A. Hendrix, Darrell C. Hayes

Rated: 4.0  (2 reviews)

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
By
Robert Scoble, Shel Israel

Rated: 4.5  (49 reviews)

Radically Transparent: Monitoring and Managing Reputations Online
By
Andy Beal, Judy Strauss

Rated: 5.0  (13 reviews)

The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series)
By
Tim Templeton

Rated: 4.5  (27 reviews)

Public Relations Writing: The Essentials of Style and Format
By
Thomas Bivins

Rated: 4.0  (2 reviews)

Team Rodent : How Disney Devours the World
By
Carl Hiaasen

Rated: 3.0  (104 reviews)

Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition)
By
Randy Bobbitt, Ruth Sullivan

 (Not rated yet.)

PR 2.0: New Media, New Tools, New Audiences
By
Deirdre Breakenridge

Rated: 4.0  (5 reviews)