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The Wealth of Networks: How Social Production Transforms Markets and Freedom


By Yochai Benkler
 
Image of: The Wealth of Networks: How Social Production Transforms Markets and Freedom
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Book Details:

Format:Paperback, 528 pages.
Publisher:Yale University Press 2007-10-23
ISBN:0300125771

Average Customer Rating:

4.5 4.5 out of 5 stars (12 reviews)

Editorial Reviews:

With the radical changes in information production that the Internet has introduced, we stand at an important moment of transition, says Yochai Benkler in this thought-provoking book. The phenomenon he describes as social production is reshaping markets, while at the same time offering new opportunities to enhance individual freedom, cultural diversity, political discourse, and justice. But these results are by no means inevitable: a systematic campaign to protect the entrenched industrial information economy of the last century threatens the promise of today?s emerging networked information environment.

In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changing?and shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves. He describes the range of legal and policy choices that confront us and maintains that there is much to be gained?or lost?by the decisions we make today.


Customer Reviews:

Displaying 6 to 10 of 12 total reviews (Page 2 of 3):

4 out of 5 stars Good argumentation

I agree when some people say the book is not well edited (even not being english my first language I found some errors within it) but I think the greatest think about it is the attempt to explain something that it is easy to see that is happening today but nobody know why is happening. You know people write in Wikipedia and that most of them do that at their free time, you know that some people participate in great collaborative efforts to develop free software in the Internet, you know people keep blogs to express their point of view. But can you explain why that happens, why do they do that expecting no financial return or acknowledgment? What do they want? Perhaps you may know what you want when you do or don't some of that things but what about the rest of the world, if you care about it? What has changed or is changing or still must be changed in the societies so that happens?
The author doesn't explain it too but he tries to do it, it is an initial attempt to get some answers. His argumentation through the book covers many aspects of our lives, economic, political, social, antropological, legal and I think that at least at the end you will have some new insights on what is all that about.

5 out of 5 stars Connectivization

Be forewarned that this brilliantly conceived book is not so brilliantly written, and the reading can be a real slog at times. Yochai Benkler is a perceptive social theorist but his thoughts are bogged down in academic writing that could really use some editing. Expect excessive introducing, foreshadowing, recapping, and summarizing, giving you the often tiresome impression that you will read Benkler's prose again or have read it before. This book also suffers from what business strategists and military tacticians would call "scope creep," as Benkler's broad theories on society and knowledge become so all-inclusive as to border on diffuseness and ineffectiveness - a problem that really slows down the middle section of the book. This is a common difficulty for vast unified theories about information and humanity, so prepare for some difficulty in following the main points that Benkler is trying to make.

But now that those warnings are out of the way, beneath Benkler's ponderous prose are insightful theories about the rise of networked culture, inspired by the digital revolution, in the face of lockdowns from entrenched power players. The initial uses of open networks inspired a megalomaniacal reaction from the industrial and political sectors, which have partially succeeded in forcing technological design changes, and persecution of new cultural behaviors, that threatened their economic and political dominance. For instance, intellectual property laws (patents, trademarks, and copyrights), which were originally meant to encourage cultural production, have been transformed by power players into tools to enforce corporate profitability. And if you think concerns over those trends are merely alarmism, Benkler provides profound evidence that damage really is being done to culture, freedom, and democracy - in ways that are far deeper and more troubling than the (corporate-inspired) popular rhetoric around piracy, rolyalties, and hackers.

Benkler informatively differentiates the types of freedom that are at stake - personal, cultural, social, and political - and ably demonstrates how each are affected by trends in infrastructure development, media behavior, corporate profiteering, and political gamesmanship. One especially winning chapter deals with how the rising network society can promote justice and development in third world areas that are not currently connected and may never be. The corporate and political insistence on regulating the information infrastructure and criminalizing user behaviors may represent a losing battle against the basic human drive to network and create, as can be seen in trends like open source software and community wi-fi. Benkler's main point here (when you're finally able to uncover it) is that humanity may be on the brink of a major change in the way we process culture and information, thanks to the growth in open worldwide networks. The old school power players won't go without a fight, adding unnecessary strife to the process, but Benkler has faith in humanity's ability to transform and rise above [~doomsdayer520~]

5 out of 5 stars Excellent and Insightful Articulation

I highly recommend reading Yochai Benkler's book.

It is a balanced articulation of what the Internet and Web 2.0 are enabling in the development of new forms of social collaboration that are not adequately recognized as such by both private/regulated market advocates and welfare advocates. One of the things that struck me most is Benkler's capacity to create a perspective in which he can show that these new forms of collectives are rooted in old practices that have existed forever.

He also shows that these practices can gain major significance if:

1. The neutrality of the web, access to the web, Open Source initiatives, and the General Public Licensing type of legislation are improved,
2. The aggressive move toward Intellectual Property laws and regulations, and control by corporations, is counter-balanced.

Excellent read!

4 out of 5 stars Deep content, but terrible style

First, I should note that The Wealth Of Networks is terribly edited. Given that Benkler thanked his editor for his Herculean work at the beginning of the book, I can only imagine the state it started in; as it is, it ended with glaring grammatical errors, including using "effect" when he meant "affect" and "wave" when he meant "waive". (I'll provide specific examples sometime tomorrow.) Editing, apparently, is a craft that is only noticed in its absence. I didn't realize this until I read The Wealth of Networks. By the time I was done with the book, I was copyediting every page.

None of this mentions the stylistic errors, which are rife. Benkler uses the first-person singular pronoun once, or possibly twice, in the whole book; its use is jarring. The rest is passively voiced and all the words are sesquipedalian. Nothing's wrong with inconsistency in style, when deployed artfully, but it feels more like an oversight here than a deliberate plan.

Those of you who've read the book will perhaps object to all this cavilling over style. Again, it's only noticeable because it's so bad; normally I would almost ignore the style and get to the meat of the argument. It was hard to do so here.

Benkler's argument is quite systematic and nearly has the force of pure logic. His claim -- propounded over a decade's worth of papers and synthesized in this book -- is that the new economics of the Internet fundamentally change deep parts of our culture. Cheap communication allows projects like Linux and the Wikipedia to emerge and more to the point work very well. Each of us can invest trivial amounts of our time and money, yet the end result is something much greater than any of us could have expected. Person A links to person B on his website, and lots of person A's follow along with their own person B's. Pretty soon there's enough information -- from our trivial little links alone -- that Google can come through and aggregate that information into a profoundly useful information-retrieval tool. Millions of people click on star ratings on Amazon, and pretty soon we can all get highly accurate suggestions about books we might like. I copyedit the Wikipedia, and so do hundreds of thousands of others; before long, the Wikipedia competes with Britannica.

Benkler's task is to take his understanding of what makes all this stuff tick, and think through the consequences. What does it mean for democracy when people can communicate cheaply? We're starting to get a taste of the answer with blogs. The media available for political discourse before the Net came around -- like television -- were passive. Someone else produced a lot of content at great cost, and pushed it out to a lot of stupid devices that couldn't really do anything interesting; televisions are "dumb terminals" for video. Now we can all be publishers for no cost, and the devices are smart enough that we can talk back and start conversations. Yes, we're still getting much of our news from old-media stalwarts like the New York Times, but the medium allows us to blog about it, post comments to others' blogs, and search around and see what others have said about it. All of this is possible because the publishing tools are getting easier, because communication is cheap, and because computers are increasingly available to everyone. We now have media that permit and encourage conversation; the old broadcast media never did.

In a world where communication is no longer passive, and where you don't need a multimillion-dollar television studio to get your ideas out to the world, democracy changes radically. For one thing, the fringes suddenly have a voice that they didn't have before. It's obvious, just from thinking for a moment about how mass media work, that they serve inoffensive pabulum to the least common denominator. If you can choose to broadcast a show that might offend people or upset them (say, displaying images from Abu Ghraib), or else broadcast the latest news about Brad and Jen, you will choose the latter in a heartbeat. The point in mass media is not to publish the widest array of views, but to maximize revenue. Maximizing revenue means appealing to the broadest mass of people, which in turn means being as inoffensive as possible.

It's not difficult to see that mass-market media incentives are quite different than the incentives that a democracy should strive for. Commercial interests are not our interests, orthodox capitalist training to the contrary. So what happens when media become non-commercial, like blogs? Suddenly you have millions of people who can get their ideas out to the world, and lots of things happen. For instance, it becomes clear to people that there's more than just the Republican Party and the Democratic Party -- or even Republicans, Democrats, Greens and Libertarians. The whole tone of the culture changes. Biting commentary gets airtime. We become active. We argue, like people in a democracy are supposed to.

All of this is not pie-in-the-sky idealism. As Benkler makes very clear, it's kind of inevitable. The axiom is basically this: people will do more of what's easy for them, and less of what's difficult. With the cost of communications technology now negligible, lots of things become easy.

The objection that not everyone is a blogger is irrelevant. It may in fact be true that the majority of Americans are passive dullards. Even if it is, the fact remains that there is a new set of technologies that let many of us do things that we couldn't have done before, and it would take willful blindness to believe that this leaves democracy unchanged.

Benkler builds out the argument in considerably more detail and considerably more verbosity. He wants you to understand what is likely to come out of all of this, what the challenges are, and where the promise may lead us. It's a tremendous synthesis.

Alas, it will take people like Larry Lessig to make Americans understand this promise; Benkler has confined himself to academia. As I may have mentioned, I've heard a lot of trashing on Lessig recently -- that he's a shallow thinker who wasn't even a good enough lawyer to win Eldred. I've heard Benkler's book described as a landmark that people will be discussing in 20 years. Allow me to disagree. I think Code is a much more important work, both for the ground it cleared and for its rhetorical power. I think Lessig's later book Free Culture could actually get people storming the gates of Disney, whereas Benkler will never.

More to the point, Benkler's work seems like much more of a look back than a plan for forward motion. If you already use Linux and have internalized its lessons, you hardly need the theory that Benkler gives you. If you have really thought about the Wikipedia, then you can skip over that chunk of his book. A copy of Code and a thorough understanding of the GPL will probably give you 90% of what The Wealth of Networks does.

In twenty years, The Wealth of Networks will stand as a very nice description of the world as it stood in 2006. Code will mark the beginning of a movement. As someone who is ensconced in that movement, I believe that everyone should have a copy of The Wealth of Networks on his shelf and a copy of Code in his pocket.

5 out of 5 stars Manifesto for the 21st Century of Informed Prosperous Democracy

Edit of 14 Apr 08 to add links (feature not available at the time).

Lawrence Lessig could not say enough good things about this book when he spoke at Wikimania 2006 in Boston last week, so I ordered it while listening to him. It arrived today and I dropped everything to go through it.

This book could well be the manifesto for 21st Century of Informed Prosperous Democracy. It is a meticulous erudite discussion of why information should not be treated as property, and why the "last mile" should be built by the neighborhood as a commons, "I'll carry your bits if you carry mine."

The bottom line of this book, and I will cite some other books briefly, is that democracy and prosperity are both enhanced by shared rather than restricted information. The open commons model is the only one that allows us to harness the distributed intelligence of the Whole Earth, where each individual can made incremental improvements that cascade without restraint to the benefit of all others.

As I write this, both the publishing and software industries are in the midst of a "last ditch" defense of copyright and proprietary software. I believe they are destined to fail, and IBM stands out as an innovative company that sees the writing on the wall--see especially IBM's leadership in developing "Services Science."

The author has written the authoritative analytic account of the new social and political and financial realities of a networked world with information embedded goods. There have been earlier accounts--for example, the cover story of Business Week on "The Power of Us" with its many accounts of how Lego, for example, received 1,600 free engineering development hours from its engaged customers of all ages. Thomas Stewart's "The Wealth of Knowledge," Barry Carter's "Infinite Wealth," Alvin and Heidi Toffler's most recent "Revolutionary Wealth," all come to the same conclusion: you cannot manage 21st Century information-rich networks with 20th Century industrial control models.

Lawrence Lessig says it best when he speaks of the old world as "Read Only" and the new world as "Read-Write" or interactive. His fulsome praise for this author and this book suggest that the era of sharing and voluntary work has come of age.

On that note, I wish to observe that those who label the volunteers who craft Wikis including the Wikipedia as "suckers" are completely off-base. The volunteers are the smartest of the smart, the vanguard for a new economy in which bartering and sharing displace centralized financial and industrial control. Indeed, with the localization of energy, water, and agriculture, this book by this author could not be more important or timelier.

One final supportive anecdote, this one from the brilliant Michael Eisen, champion of open publishing. He captured the new paradigm perfectly at Wikimania when he likened the current publishing environment as one in which scientists give birth to babies, the publishers play a mid-wifery role, and then claim that as midwives, they have a perpetual right to the babies and will only lease them back to the parents. What a gloriously illuminating analogy this is.

I will end by tying this book and this author to C.K. Prahalad's "The Fortune at the Bottom of the Pyramid." That other book focuses on the fact that the five billion poor are actually worth four trillion in disposable income, versus the one billion rich worth one trillion. C.K. Prahalad posits a world in which capitalism stops focusing on making disposable high-end high cost goods, and turns instead to making sustainable low-cost goods. I see the day coming when--the avowed goal of the Wiki Foundation--there is universal free access to all information in all languages all the time.

If Marx and his Communist Manifesto were the tipping point for communism, this book is the tipping point for communal moral capitalism. Yochai Benkler is--along with Stewart Brand, Howard Rheingold, Bruce Sterling, Kevin Kelly, Lawrence Lessig, Jimbo Wales, Ward Cunningham, Brewster Kahle, and Cass Sunstein, one of the bright shining lights in our constellation of change makers.

He ends his book on an optimistic note. Despite the craven collaboration of the U.S. Congress in extending copyright forever into the distant future, he posits a reversal of all these bad laws (it used to be legal to discriminate against women and people of color) by the combination of cultural, social, economic, and technical forces that have their own imperative. Would that it were so, sooner.

See also:
Infotopia: How Many Minds Produce Knowledge
Infinite Wealth: A New World of Collaboration and Abundance in the Knowledge Era
Revolutionary Wealth: How it will be created and how it will change our lives
The Wealth of Knowledge: Intellectual Capital and the Twenty-first Century Organization
Powershift: Knowledge, Wealth, and Power at the Edge of the 21st Century
The New Craft of Intelligence: Personal, Public, & Political--Citizen's Action Handbook for Fighting Terrorism, Genocide, Disease, Toxic Bombs, & Corruption
Information Operations: All Information, All Languages, All the Time
Peacekeeping Intelligence: Emerging Concepts for the Future
THE SMART NATION ACT: Public Intelligence in the Public Interest
Collective Intelligence: Creating a Prosperous World at Peace

I beg indulgence for listing five books I have published. I know you all know about Smart Mobs, Wisdom of the Crowds, Army of Davids, etc. See also the literature resilience, panarchy, and social entrepreneurship.

Peace (and prosperity) for all, in our time.

More Customer Reviews:
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Wikinomics: How Mass Collaboration Changes Everything


Infotopia: How Many Minds Produce Knowledge


Convergence Culture: Where Old and New Media Collide (Revised with a New Afterword)


Here Comes Everybody: The Power of Organizing Without Organizations


The Wisdom of Crowds

 

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