good
It's an OK book...I am using it for my thesis.
So far, everything in the book is based on common sense...I mean, nothing really grab my attention as a new way that can make me think "aha!"
It's a good book tough...suitable enough for my thesis:)
Sernovitz clearly "gets it"
I've read tons of marketing books. Seth Godin, Al Ries, and now Andy Sernovitz are the authors who really have shown that they have a solid grasp on marketing.
Where Sernovitz really excels is his understanding of the dynamics of online WOM. Anytime you try to make a short-term gain, whether it be through spam or controlling what your customers say about you, you will lose. It does more harm than good. Having strong ethics and being a good person/company is what wins in the online world.
This is one of the few books I would dub as a "must read" for any marketer, both online and off.
Interesting Anecdotes, Less Interesting Layout
The author certainly adds a lot of historical examples, making the book easy reading. But as for giving concrete examples of how to improve one's own business, it is mostly theoretical. Moreover, it reads more as a top-down memo than a conclusive analysis of the manner WOM marketing is conducted. The impact of WOM is in no doubt an influential part of every brands existence; however, I felt this acts book acts more of a summary rather than a in-depth analysis. If you are looking for an easy-read that will open your eyes to WOM, this is a great book for you; if you are looking for a book that delves deeper into the possibilities of WOM, keep looking.
Practical Word of Mouth ideas you can use now!
Andy Sernovitz is the guru of Word of Mouth. Andy's advice will give you ideas you can use right now to jump start the conversations that customers are having with each other. If you've ever wanted customers to act as your sales team, this is the book for you.
Great Book! Buy It Now & Read It Immediately!
I absolutely enjoyed reading this book and my copy is totally marked up as I got many more ideas and strategies for us to implement in our business & daily operations. Our Magazine, Millionaire Blueprints Magazine Millionaire Blueprints is privileged to be marketed by word of mouth and we never had it as a line item in our marketing plan. Duh! I am so glad that there is discussion here on putting a value to word of mouth and proactively making it a part of the business and marketing plan. I also love the discussion about being honest & transparent, customer service, and simply being a part of the conversation both online and offline. Great book and it will definitely be referred to often in our business by our entire team.
(109 reviews)
