Marketing Plans, Sixth Edition: How to prepare them, how to use them
By
Malcolm McDonald

Rated: 4.5  (5 reviews)

Market Segmentation: How to do it, how to profit from it
By
Malcolm McDonald, Ian Dunbar

Rated: 3.0  (1 review)

Key Account Management, Second Edition: The Definitive Guide
By
Malcolm McDonald, Diana Woodburn

 (Not rated yet.)

Key Account Plans: The Practitioners Guide to Profitable Planning
By
Lynette Ryals, Malcolm McDonald

 (Not rated yet.)

Marketing Plans That Work 2nd Edition
By
Malcolm McDonald, Warren Keegan

Rated: 3.0  (2 reviews)

Marketing in a Nutshell: Key concepts for non-specialists
By
Mike Meldrum, Malcolm McDonald

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Marketing Plan in Colour (Chartered Institute of Marketing) (Chartered Institute of Marketing)
By
Malcolm McDonald, Peter Morris

Rated: 4.0  (2 reviews)

Pocket Guide to the Marketing Plan
By
Malcolm McDonald, Peter Morris

Rated: 5.0  (3 reviews)

The Marketing Plan
By
Malcolm H.B. McDonald, Peter Morris

Rated: 5.0  (1 review)

Marketing Due Diligence: Reconnecting Strategy to Share Price
By
Malcolm McDonald, Keith Ward, Brian Smith

Rated: 5.0  (1 review)

Marketing: A complete guide in pictures, Second Edition
By
Malcolm McDonald, Peter Morris

Rated: 3.0  (2 reviews)

Marketing Plans for Service Businesses, Second Edition: A Complete Guide
By
Malcolm McDonald, Adrian Payne

 (Not rated yet.)

Creating Powerful Brands, Third Edition
By
Leslie de Chernatony, Malcolm McDonald

Rated: 4.5  (2 reviews)

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
By
Malcolm McDonald

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Marketing Planning for Services (CIM Professional Development) (CIM Professional Development)
By
Adrian Payne, Malcolm McDonald

Rated: 4.5  (2 reviews)

The New Marketing
By
Malcolm McDonald, Hugh Wilson

 (Not rated yet.)

Key Account Management: Learning Form Supplier & Customer Perspectives (Cim Professional) (Cim Professional)
By
Malcolm McDonald, Beth Rogers

Rated: 4.0  (1 review)

Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing
By
Malcolm McDonald, John Leppard

 (Not rated yet.)

Branding Bundle
By
Leslie de Chernatony, Malcolm McDonald

 (Not rated yet.)

Some methodological comments on the directional policy matrix (Cranfield School of Management working paper)
By
Malcolm McDonald

 (Not rated yet.)