Web Site Promotions Class Favorite
This book offers a good introduction to Online Marketing. If you're still wondering how the Internet may benefit your business, or are a web designer trying to assist clients in developing a web site promotions strategy, this book does the job. It examines the most popular ways in which small businesses are successfully taking advantage of the Internet to promote their business and how to implement them.
We've been using Sweeny's book (earliest editions to the most recent) since 03' as part of a Web Site Promotions Course at [...]. Hundreds of students have come away with a new understanding and appreciation of just how vast the potential is online and the resources available to help put those in place.
useless book
this book is useless. It talks about everything which is outdated and nothing it talks about is detailed. It's like a sales person talking about tech stuff.
You're in the wrong place
I assume you're here, reading this review because you are looking for ways to promote your website, and the title of this book hit that mark for you.
Assuming this to be true, do yourself a favor. Go over to Amazon's listing for "How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money" by Bruce C. Brown. It is a million times the book this one is, and the reviews that are already in place there will more than convince you.
Nice Pin Point ....
THis is a very easy to read book, with some examples, some times i wish those were more detailed but they are good... it PIN POINT the clue points (sorry for so many points ) to have more traffic in your page and to correct most of the mistakes made in the desing stage. Bring this idea to my mind... "Web Designers are not the best web Traffic designers for a page " so read this book is a good starting poing....
The info more 2001 than 2006
Most of the text are based on how the internetcommunity looked in the beginning of 2000 or 2001. Quite a lot of the facts are actually false today and makes you more harm than good.
I would definitely not recommend this other than a reference "how companies thought of Internet in the beginning of 2001".
(66 reviews)
