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Business Marketing Management: B2B

By Michael D. Hutt, Thomas W. Speh

Pricing Details:

List Price:	$223.95
You save:	$0.00 (0%)
Your Price:	$223.95

Book Details:

Format:	Hardcover, 688 pages.
Publisher:	South-Western College Pub 2006-06-27
ISBN:	0324316852

Average Customer Rating:

4.5

(2 reviews)

Editorial Reviews:

Product Description

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

0

Customer Reviews:

Happy customer

The service behind this product was more than excellent. I received the book within a couple of days and was extremely pleased that it arrived before school started just as promised.

Business Marketing

This book discusses the principles of business-to-business marketing in a very clear manner. The topics and writing flow very easily which makes for a gentle and interesting read.

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