It's NOT just one more interviews book!
I was greatly and positively surprised, that it's possible to write "one more" book about so called internet marketing heroes, and make it a so great read, that I finished it all the way on plane from Bangkok to Amsterdam - I just could not put it down.
Now, of course why and what you can find in there.
1. Author claims himself as adsense expert, but I need to tell, he should take a writers carrier - he can write great fictions - his writing style is so great, interesting, fun and entertaining - well, I wish I could write like that. You will enjoy the writing only, not talking about the content.
2. History - in fact the book is a history based on conversations with those, who formed the industry - well, gain I need to tell, you should be from this sect - SEO/SEM/PPC/ROI/ORM and all those letter should make you dizzy and euphoric - only then you will truly enjoy this book.
3... and only then you will see some hidden gems and secrets there. Because this book is NOT written in imbecilic interview style with a really guru in marketing, where author asks:
- Mhm, where you host your site?
- Mhm, what is an e-book, and what is a pdf?
You know what I mean. Joel Comms book is free from those imbecile questions, and more - he does not made it in interview style, instead it's flowing on like a river, smoothly, and besides the stories, author practicaly throws in a hints where he touches ths or that topic.
Impressive, that's all I can say
Great stories to motivate you on YOUR journey to internet success
I've been marketing products online now for about 2 years, and Joel's book does a good job of mixing the history of the internet and how it came to be (from over 50 years ago) with stories of entrepreneurs who have been successful online.
I've met about 80% of the people featured in the book in person, and Joel's book gives you an appreciation of the challenges and obstacles many of these gurus have overcome to get where they are today.
If you have an appreciation for history and want a "shot in the arm" to help you create some income marketing your business online, then I highly recommend this book. This book is not a step-by-step guide to making money online, but you can leverage the stories it tells to help you achieve the same goal.
In ending, I think the biggest benefit to selling products online is the lifestyle choices it can afford you. It's a business that enables you to live anywhere in the world as long as you have a computer and internet connection available to you. Joel's book has so many stories in it that you should relate to someone featured in the book and know that YOU can be successful online too as long as you dedicate yourself.
Favorite quote from the book: "You've got to go to events because so many great things happen there- you can even get your wife pregnant!" -Joel Christopher
Skip it
I was at one of the companies that Joel cites in the book. Every fact and I do mean every fact, even the smallest details, he writes about are incorrect. Therefore, I have little confidence in any of the 'facts' in the book. Skip this book.
This Book Feels Like It Was Rushed Into Print
I had high hopes for this book and the stories about the history of Internet marketing. The stories bogged down and almost put me to sleep--which shattered my own expectations for this book.
While the promotional materials promised a lesson in Internet history, much of it was boring and dry. Also I expected much more of a takeaway element for the reader to learn how to follow in the footsteps of successful Internet Marketers but that information isn't in this book. If you are looking for specifics, I'd skip this title.
Entertaining But Hard to Follow At Times
I found Click HERE to Order an entertaining account of internet history. I learned a few things too. I find Joel's writing entertaining most of the time and in an easy going style.
I did find it hard to follow numerous times as it is neither written chronologically nor in nearly as topical a format as the table of contents may suggest. Chapters seemed to just "take off" & go totally another direction than it started out. To a certain extent I believe this is the nature of the beast considering the topic Joel is attempting to document. (Glad I wasn't MY job to document this history!)
Still I, found it entertaining & worth my time & money. Since I was familiar with most of the players already it helped fill in a number of interesting gaps. Also, there was an obvious effort to do thorough research about the beginnings of the world wide web and early browsers as well.
Just don't consider it as the end all, be all documentation of history of the internet & all of the marketers. It is more a good old boy accounting of many of his friends and acquaintances. Since Joel is one of the power houses of internet marketing that DOES include many (if not most) of the more important people in this industry who may be considered pioneers.
So I would say, sure go ahead, purchase it, enjoy it.
Rex
(26 reviews)
