Editorial Reviews:
Transform your business into a customer-centric enterprise Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework. Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. You'll also get full details on regulatory compliance and the latest pre-packaged MDM-CDI software solutions.
Customer Reviews:
 The book any CIO should read to dive into MDM
This book is a great compendium of current technology and business issues around MDM and CDI, with a foreword from Aaron Zornes. It provides an expert view on business drivers, architectural approaches and implementation issues. It is worth mentioning the chapter on Vendors Landscape where the authors review current market players competitive advantages. Easy to read for both business and IT managers and it has very interesting appendixes with glossary included! The book any CIO and Business Executive should read to be aware of whats going on in the MDM field.
Carme Artigas - CEO Synergic Partners  The Bible on MDM and CDI
Plenty of companies are making money despite doing a subpar job at managing/accessing their data. But a new threat is compounding the negative effects of poor data management: Out of control volume!
According to IDC estimates, in 2007 for the first time, we'll see the amount of digital information generated surpass the storage capacity available. It's a huge wake-up call for businesses. It's no longer a nice extra to invest in technology that will help turn data into information assets, but a true business imperative.
Thanks to this book you have the bible on master data management (MDM) and customer data management (CDI) solutions. Done well, they have the potential to tap previously unrealized revenue streams and create a framework that can improve information accuracy, consistency and security to stem the rising tide on out of control data.
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