An articulate guide to online copywriting
This is an account of why the language of the Web is and should be so different, and a how-to guide for successful online communication with your audience. Along the way, the author provides many examples to illustrate solid points. Highly recommended.
Must Read for Search Engine Marketers
Anyone involved in Search Engine Marketing should read this book. If more of my peers in the industry would read this book, the Web would be a better place. My only knock on the book is that it is fairly basic and would appreciate a new edition at some point.
Great Book for Any Web Copywriter
After reading a string of very poor SEO books I've been lucky to hit upon another string of some of the best business and web marketing books available. Net Words by Nick Usborne is no exception to that latter trend. This is easily one of the most fantastic books I've read when it comes to web marketing. Nick has an incredibly easy to read style of writing and offers plenty of examples providing real differences between good copy and great copy.
Great copy is what Net Words is all about. Whether you're developing copy for your website, newsletter or email campaign, Nick gives us usable concepts and ideas on how to make your copy unique, interesting and (best of all) able to convert your visitors into customers. Net Words isn't just about creating good copy, its about creating an environment through words. It's about creating an experience for your users that make them keep coming back to you for more.
I have yet to read a more important book on copywriting than this one!
Not very good.
You don't want to read a book about writing that is badly written. As far as I can tell, Usborne figured that since the book is offline, it should not follow the high-impact rules of writing that he would use online.
Well, online and offline writing is not THAT different! This book is turgid and useless. Other books on the market are superior.
A "must have" for anybody who does Online Copy writing
The book is very compact and well written. Nick Usborne wrote this book based on his own experiences as online copywriter. You can tell, because he provides a lot of examples of issues that are exclusively Web related and also about differences between copy writing for the "real world" and the unique challenges and subtle differences to the copy writing for the Internet. Some things that work great offline in its specific environment such as print magazine or Television don't work the same way online, because peoples behaviour and expectations are different.
People are still people, be it "offline" or "online" which makes a lot of the classic rules of copy writing as true on the Internet as they are in the real world.
This makes the book a good choice for offline copy writer who want to start writing copy for a Website, Blog or eZine as well as for Internet Marketers who want to learn the basics of Copy writing to improve the copy on their existing Websites.
Just FTI, Nick Usborne has an Email Newsletter you should sign up for. Search the Internet and I am sure you will find it.
