Great book!
I'm not a wedding shooter but I attend the annual meetings of the P.P.A. and the W.P.P.I. regularly. The author, Bob Coates, has assembled some of the most well known lecturers in the industry for content in this book. Photographic leaders like: Yervant, Amanda Sudimack, The Marcuses, Bob himself, The Hawkins Ken Sklute, Michael Ayers, Joe Buissink, Kevin Kubota, Etc. have all ben interviewed! There are many great ideas as well as images for all interested in shooting weddings. Whether your new to this industry or a seasoned Pro, I am sure that you will find some very usefull ideas from yet another Amherst Media book! I highly recommend you read this!
Great Guide For Album Design
This is a great guidebook for wedding album design. Though not as revolutionary as the first edition of this text, this book is essential for the beginner and seasoned pro alike.
A top pick for any library catering to neo-pro photographers
Albums are the most profitable product offered by wedding photographers, so it's surprising to note that relatively few photo handbooks focus on this aspect of a photographer's business. Bob Coates offers a fine guide to the entire production process, from offering suggestions for enhancing the product to choices photographers make in the design and marketing process. From shooting images with the album in mind to designing creative and customized page layouts, the updated second edition of Photographer's Guide to Wedding Album Design and Sales offers even more tips and is a top pick for any library catering to neo-pro photographers.
Diane C. Donovan
California Bookwatch
Helpful Guide to album design
This is book should be in your reference library. What it is a a book to provide you with some food for thought or another way of looking at it is.
Here is the way the photographer presents it, take this as a basis and create your OWN meal. But here are some ideas to get you started. Take these tips do you own product development, for your market and clientel.
We took a couple of princeicpals from the books and applied them to several brides. It helping us fine tune what we offer.
What it is not is going to spoon feed you step by step you still have to do the work. The book gave us insight from several different photographers perspective.
Great ideas
This book is just what the professional photographer or anyone in the album making profession needs to refine the art of designing and putting together brilliant wedding albums. Techniques and suggestions are given by numerous captains of the industry on areas such as creativity, appeal, marketing and profit stimulation. This vast array of examples means that anyone can easily formulate their own style that meets their own needs. You've spent much time and money becoming the best photographer you can, this book will allow you to display your work the way it deserves.
(22 reviews)
