Great Resource for Great Action Headlines
This book was recommended by another author as one to have on the bookshelf. Easy to browse through, the "solid gold" phrases to choose from are categorized by topics. I've used it multiple times when writing articles for the Internet and when writing just to make my point known.
I pass on the recommendation to anyone else who may be considering writing for promotional purposes.
Gail Gupton,
Author: "The 31-Day Diet of Spiritual Enlightenment", "Seekers of Truth"
Found useful to a point
Somew good info on how and when to use the phrases - coverage of online usage.
Would recommend if and when you're well down the internet SEO, SEM route.
A somewhat disappointing tool, but still useful
I love language books. Dictionaries. Thesauri. Quotation collections. And collections of words and phrases. I love 'em all.
Some are better than others of course. "Phrases That Sell" is a bit on the weak side as these things go.
For some reason, the authors try to include short courses on copy and slogan writing. Utter beginners hoping for magic formulas for success might find these things interesting, even helpful. But there's really not much actual information on these two topics that you can cram in less than 30 pages. The quality of the advice is of dubious value. For example do you really need to be told that "[e]very time you create an advertisement or promotion, you have the opportunity to build recognition for your company and product by plugging your corporate or brand name." Uh, why would you create an ad or promotion if not to promote your company? This kind of stuff is just filler, a kind of silly attempt to add value.
Practically any list of words or phrases will be helpful to a writer. Just seeing them is enough to start thoughts and associations flowing. However, the phrases here are not, on the whole, well chosen. Many are mediocre and on top of that, old as the hills. The combination is not helpful. Some are so familiar as to be clichés: "younger than springtime" and "you're never too old".
Poor writing remains poor writing forever: "it's very sturdy" was hardly inspired copy when it was first written decades ago and it has not gained strength with age.
With all those criticisms (and a dozen more that I won't bore you with), why do I suggest considering adding this book to your word kit? Because as hackneyed as some of the phrases are, there are still some thought starters in here. This is not a "must have" book, but for a few dollars, it might come in handy one day.
Jerry
Phrases that Sell - Didn't Inspire
A little disappointed with this one; the book has very general categories and alot of the solgans are replicated not only between different genres but also WITHIN the came category.
I will refer to it from time to time I am sure, but it is not going to be the oft referred to 'silver bullet' for slogan writing that I was hoping for !! I was hoping to use it for ideas for clever play on words, and short snappy humurous slogan writing.Sadly, this is not that book !
Phrases that Sell
This book is really the ultimate phrase finder to help you with many Marketing items and ideas. Every experienced Marketer knows the process of convincing and persuadind customers to the purchaise path. Small or Large Marketing projects can benefit form the many ideas brought together by this book.
