A somewhat disappointing tool, but still useful
I love language books. Dictionaries. Thesauri. Quotation collections. And collections of words and phrases. I love 'em all.
Some are better than others of course. "Phrases That Sell" is a bit on the weak side as these things go.
For some reason, the authors try to include short courses on copy and slogan writing. Utter beginners hoping for magic formulas for success might find these things interesting, even helpful. But there's really not much actual information on these two topics that you can cram in less than 30 pages. The quality of the advice is of dubious value. For example do you really need to be told that "[e]very time you create an advertisement or promotion, you have the opportunity to build recognition for your company and product by plugging your corporate or brand name." Uh, why would you create an ad or promotion if not to promote your company? This kind of stuff is just filler, a kind of silly attempt to add value.
Practically any list of words or phrases will be helpful to a writer. Just seeing them is enough to start thoughts and associations flowing. However, the phrases here are not, on the whole, well chosen. Many are mediocre and on top of that, old as the hills. The combination is not helpful. Some are so familiar as to be clichés: "younger than springtime" and "you're never too old".
Poor writing remains poor writing forever: "it's very sturdy" was hardly inspired copy when it was first written decades ago and it has not gained strength with age.
With all those criticisms (and a dozen more that I won't bore you with), why do I suggest considering adding this book to your word kit? Because as hackneyed as some of the phrases are, there are still some thought starters in here. This is not a "must have" book, but for a few dollars, it might come in handy one day.
Jerry
Phrases that Sell - Didn't Inspire
A little disappointed with this one; the book has very general categories and alot of the solgans are replicated not only between different genres but also WITHIN the came category.
I will refer to it from time to time I am sure, but it is not going to be the oft referred to 'silver bullet' for slogan writing that I was hoping for !! I was hoping to use it for ideas for clever play on words, and short snappy humurous slogan writing.Sadly, this is not that book !
Phrases that Sell
This book is really the ultimate phrase finder to help you with many Marketing items and ideas. Every experienced Marketer knows the process of convincing and persuadind customers to the purchaise path. Small or Large Marketing projects can benefit form the many ideas brought together by this book.
Phrases that sell!
Very well done! The books are fantastic and will sure help the team perform better. The delivery was on time, as expected! Thank You Amazon
Phrases that Sell
Six Seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you you've made your sale. Use the wrong one, and you've lost your opportunity...maybe forever.Choosing the right phrase or slogan is vital to your success. And so is this book. It is the ultimate resource for anyone needing hands-on, instant access to key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organised by category...indexed and cross-referenced for ease of use...loaded with expert advise on how to write copy that sells, this book covers everything including those hard-to-describe product and service qualities and those product/service attributes those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describes service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you 'll find: (1). 5000+ sales phrases for consumer and business-to-business products and services; (2). A copywriter's primer called "10 Basic Rules of Copywriting," with insider tips on usage; (3). A special section on the seven steps to writing winning slogans; and (4). Expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services...whether you are a novice or an old pro...this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With this book at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
