Good basic info on Internet Marketing
I liked this book better than the previous book on Building a Million Dollar Business. It really should be billed as a book on internet marketing as that's what it is. It just uses the marketing of information products as its example. It does a good job of taking the newbie through the process of building an effective website, creating compelling sales copy and emphasizing the importance of developing relationships with visitors to increase sales. Although the "King" in the chapter titles were kind of corny, the content is good.
Must Read for Information Marketers
Having read many books on starting an information marketing business, I can tell you that this is by far the best one. I found out about it when I received an email from Robert Skrob inviting me to listen in on a free tele-seminar. I listened to it and immediately afterwards bought the book.
Robert Skrob and Bob Regnerus are geniuses in this field. They describe the process of starting an information marketing business by using the "Five Kings" - King Salutation, King Presentation, King Consummation, King Perseverence, and King Enticement. Each king has a distinct role and purpose. The end result is to get as many potential customers as possible to find you and buy your products.
I became a Robert Skrob fan when I read another book of his "The Official Get Rich Guide to Information Marketing". If you are serious about starting or improving an information marketing business, then you should read both books.
Mitch Paioff, Author, Getting Started as an Independent Computer Consultant
The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months
Getting Started as an Independent Computer Consultant
Landing Pages 101
"The Get Rich Guide to Information Marketing on the Internet" is an excellent book about setting up your website for one primary purpose: To get your ideal prospects into the funnel.
The book was timely for me, because I have known the fundamentals of setting up a landing page, but it gave me some missing info I had been urgently looking for. Actually, someone in my Info-Marketing Mastermind had been trying to set up a site (the old way) and I said "Get this book right way and read it!"
Bob Regnerus is "the" expert when it comes to capturing "targeted" leads from your website. I thought the book was simply put, but effective in strategy.
(My book, by the way, was highlighted all the way through! - Gold nuggets of information everywhere within the book. :)
Craig Valine
"The [Former] Struggling Consultant"
http://FormerStrugglingConsultant.com
This book provides a good outline and top level strategy for internet info marketing
This book gives a good strategic approach to selling info products online. This book is NOT about creating info products, that is covered in the earlier book
The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months. If you do not yet have a product, I recommend you read it first.
What I particularly like is the step-by-step approach advocated by the authors, starting with a singular focus on what they call "The Power of One." This forces infopreneurs to have a singular focus on the individual prospect, rather than a "market" or a "niche."
They then take this concept a step further by recommending the landing/squeeze page strategy to insure the site owner is attracting quality targeted traffic to enter into the sales funnel (this is in lieu of the sales letter landing page written to influence an immediate buying decision). Once there, they outline a strategy of sales pages, autoresponders, blogs and other follow-up strategies to maximize conversion and monetization.
The examples they reference throughout the book are useful models and serve well to clarify the points being made.
The recommended strategies fit well with content 2.0 and the importance of creating a relationship and a community. The recommended resources and examples throughout the book provide a visual reference as a starting point to get an info product site and business started. The checklist at the end of the book is also a useful tool to keep readers on task.
I should note that this is not a detailed reference book on the various elements of internet marketing. For example, the book recommends blogs, video and SEO strategies without extensive detail on each. To have added this level of detail would have diminished the value of the book. One of the big challenges internet marketers face is "Information Overwhelm." This book cuts through the clutter with an effective strategy.
Another Great Book by Skrob & Regnerus
I'm a big fan of their first book The Official Get Rich Guide to Information Marketing so was pleased to see one devoted to the internet. For those of use who are somewhat internet savvy but not internet geniuses this is a great book for planning and setting up your business website.
If you are an internet marketing guru then this book will be too basic for you. But I have a number of friends who are novices with regard to internet marketing and have referred them right to this book. It's compact, simple and to the point and it's the best $25 you'll ever spend on web marketing advice for your business.
Chriss Barr
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