This All-In-One Guide Is An Invaluable Asset To Professionals At Every Level
".....The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information.
By providing a complete picture of the knowledge needed for effective new product development today, THIS ALL-IN-ONE GUIDE IS AN INVALUABLE ASSET TO PROFESSIONAL AT EVERY LEVEL."
[from the book of the front flap]
Disappointing !!
This book has disappointed me. The authors could have included some real life cases on NPD. The "handbook" tag is highly misleading. For example : One would tend to compare it with Juran's Quality Handbook.Also the foucus in this book is more on New Product Launch and less on real product designing.
Not the best
Being a PDMA publication, I expected this treatment of new product development to be exceptional. However, I was disappointed. Rather than being detailed "how to" -- which is what I would expect of a "handbook" -- it is a collection of chapters by different authors that aren't integrated well and cover the broad spectrum of product development without handling anything in great detail. There are chapters that are well done and I found worthwhile, but there are numerous other books that I think cover this complex topic much more clearly.
A Must Reference for Every Product Manager
This book is a must read for every Product Manager or aspiring Product Manager. It is very detailed and covers the product development process from start to finish. I highly recommend it as a reference that should remain on your desk within arms reach.
However, please note that this book does not address product marketing; it only covers product develop processes.
Second Edition
This is the "Bible" for NPD professionals. An excellent addition to the guides by Cooper and Crawford.
(10 reviews)
