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The Retail Store: Design and Construction


By William Green
 
Image of: The Retail Store: Design and Construction
Pricing Details:

List Price:$39.95
You save:$4.00 (10%)
Your Price:$35.95
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Book Details:

Format:Paperback, 200 pages.
Publisher:Authors Choice Press 2000-07-25
ISBN:0595011659

Average Customer Rating:

3.0 3 out of 5 stars (3 reviews)

Editorial Reviews:

The second edition of The Retail Store: Design and Construction show how to design successful selling machines catering to today?s sophisticated and demanding shoppers. Step-by-step you are shown how to analyze your design needs according to your type of store, its location, the product, price-point, and budget. You will find out how to design and organize a store that reinforces a desired image, attracts the right kind of shoppers and motivates buying behavior. Create flexible, timeless and tasteful stores that stimulate today?s customers to buy.

The psychology of buying and selling as it impacts the various elements of store design including: spatial organization, product display, storefronts, material selection, lighting and systems is covered in detail. In depth explanations and case studies of merchandising design and product placement, store fixtures, graphics, store re-imaging, scheduling, and security are included as well as cutting edge tips on emerging areas such as theater-like lighting, fiber-optic technology, and smell and taste research. The second edition of The Retail Store: Design and Construction spells out proven techniques for designing and constructing stores that are durable, flexible, efficient, appropriate, and stimulation...in short...stores that sell.


Customer Reviews:

5 out of 5 stars A revelation of Retail Store Design Rules!

Very informative. This book covers all aspects of the retail store design process. From the design of the space to how it effects the public. It would be a great book to use as text at the educational level of Designers/Architects as well as a great reference for professionals.

1 out of 5 stars I know you have more important things to do....

than to try to get thorugh this one. I'm guessing this is the previously published copy with updated pictures, but....the "photo-copied" pages are so hard to see, you would be better off going downtown or to your local mall for information. Sorry, did not even read this before I returned it. The quality is so bad, you'll kick yourself for buying it....

3 out of 5 stars Good content poor printing

The content of the book is great and there are lots of useful references for further readings. It can help a novice to quickly brush up his/her knowledge on the retail design and construction subject. However, the printing, what I should say is the photocopying-like quality of the book really stunned me, not to mention this is a book with lots of store photos, the quality of the book is like a stack of photcopied papers with shades and tones on the black and white only photos.


Customers who bought this book were also interested in:


Inspired Retail Space: Attract Customers, Build Branding, Increase Volume


The Budget Guide to Retail Store Planning and Design


1001 Ideas to Create Retail Excitement, Revised Edition (2003)


Why We Buy: The Science Of Shopping


Store Presentation and Design No. 2

 

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Last updated: Mon Dec 1 18:21:03 CST 2008
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