Action tips for web promotion
Whether you're just starting with Web promotion or you think you know it all, you'll find suggestions you can put into action immediately.
Joan Price, author of Better Than I Ever Expected: Straight Talk About Sex After Sixty
Better Than I Ever Expected: Straight Talk About Sex After Sixty
A Different Kind of Marketing Book for Writers
This book is more than just a book about marketing your books. It's a book about marketing your writing and building a writing business.
Rutledge starts by explaining how to build a website for your writing. She recommends either choosing a topic or branding yourself as an author (If you write fiction, go the author route. If you write non fiction, go the topic route.)
Then she outlines, chapter by chapter, how to use each of the technologies online to promote yourself. This includes RSS, blogs, podcasts, ezines, online advertising, and multimedia.
She includes tons of resources and websites to help you get the job done, and the instructions are very easy to understand. If you've never built a website, or promoted a book online, this book will make it so much easier for you.
It's the place I would recommend any writer start, regardless of what you write, because it will teach you how to start your writing business from beginning to end.
Jinger Jarrett, Author, Cashing in on Article Writing: Internet Marketing to GO!
Savvy Writers will buy this book!
As a teacher of promotional classes for authors, I cannot recommend this book enough. As an author, I have used it personally, and it has been an excellent resource. I've learned so much about RSS feeds and how to pep up your blog.
Again, I can't recommend it enough.
Jam-packed Full of Great Ideas, Information, and Tips
I read Patrice's blog and am a fellow author of multiple books (one of which is self-published). Patrice has hit upon a maximum-impact minimum-risk strategy of publicizing and marketing your books/articles online. The efforts she outlines seem much more effective and focused than what traditional publishers are able to do for their authors, which is becoming smaller all the time.
Whether you are published by a traditional publisher or self-publish, you can use the strategies in this book to sell more of yours! Those who would benefit most are non-fiction authors with a niche audience. But Patrice does address fiction and novel authors as well.
The only thing I wanted more of was more information about doing Virtual Book Tours. Patrice does say they're a good idea, but gives no specific information on setting one up. I'd love to see that in the future or in a special report!
A "Must-Have" for Writers and Promotors
The title to THE WEB-SAVVY WRITER, by Patrice-Anne Rutledge, holds a very important key. The reader should be web-savvy. At least more so than I am, because much of this book went over my head. I would have liked more detail on some of the technical stuff, but still, it emphasized my weaknesses and showed me the areas I need to study.
I would consider this a reference manual. This is not a book you should read once and try to retain. This is a book to keep on your shelf and refer to often. This is also not a one stop shop for marketing and promoting your book, but it does cover, quite thoroughly, the aspects of electronic marketing and promotion.
Someone more tech-savvy than me (and that includes most readers) would probably find this book more useful than I did, but I must add I did gain a lot of insight and once I do bone up on some of the technical areas, will read this one again. Even with my limited technical knowledge, I will reference this book often.
Of course Rutledge covers what you would expect here for book promotions - websites, search engine optimization, blogging - but goes much further. There are chapters on such promotional methods as RSS feeds, podcasts, ezines, and even how to sell and promote your book here, on Amazon.
Perhaps the best part of the book, for me at least, was at the end where Rutledge includes several author profiles. Here the reader learns first hand what has worked best for other authors in a variety of genres. Overall, a good book, even is some of it was over my head.
