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This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on April 1, 1996. The length of the article is 2645 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Major gifts fund raising requires more than an honest desire to solicit help for one's organization. It also involves a mental challenge that would welcome creative thinking and self-initiative. In order to make it in major gifts, one must possess an extremely-vital case, good institutional and lay leadership and solid prospects who believe in the organization's mission. It must be remembered that the success of the whole exercise lies in the donor's perception of a major gift.
Citation Details
Title: The artful journey: seeking the major gift.
Author: William T. Sturtevant
Publication: Fund Raising Management (Magazine/Journal)
Date: April 1, 1996
Publisher: Hoke Communications, Inc.
Volume: v27 Issue: n2 Page: p32(4)
Distributed by Thomson Gale
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