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Twentieth-Century Type, New and Revised Edition


By Lewis Blackwell
 
Image of: Twentieth-Century Type, New and Revised Edition
Pricing Details:

List Price:$45.00
You save:$15.30 (34%)
Your Price:$29.70
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Book Details:

Format:Paperback, 216 pages.
Publisher:Yale University Press 2004-06-10
ISBN:0300100736

Average Customer Rating:

4.5 4.5 out of 5 stars (2 reviews)

Editorial Reviews:

Twentieth-Century Type surveys the significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples-more than two hundred of which are in color-the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology. This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field's historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.


Customer Reviews:

5 out of 5 stars great reference

This book is one of my favorites as far as type books. It is a great reference and the layout is easy to navigate.

4 out of 5 stars Great Overview of the 20th Century

This is a great book containing a very good overview of the 20th century changes in typography. It covers everything from pre-art nouveau to postmodernism. A good resource for any design or typography library. My only complaint is that Blackwell waxes a bit too poetic on 1990's postmodernism. Also, they used a tight-fitting Helvetica for the body copy - so reading it takes some effort.
This is certainly worth having in your collection.


Customers who bought this book were also interested in:


Adobe Type Library Reference Book (3rd Edition)


Typographic Design: Form and Communication


Meggs' History of Graphic Design


Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)


Publication Design Workbook

 

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