Build Your Brand In 140 Characters or Less
As a former journalist and current copywriter, I know the value of saying much in a few words. But only now has something opened up to us all that allows us to gradually brand ourselves and get business in bites of 140 characters or less.
Deborah Micek and Warren Whitlock have created a helpful book for all those who are using Twitter, plan to use it, or wonder if they should. It's not a rule book. There are no rules on Twitter. But it is an easy-to-read, well-written map about how to get people to follow you, who you should follow and how to build your brand in a safe and effective way.
You can avoid many of the mistakes people have made in tweeting by reading this fast read. What you put on Tweeter, stays on Tweeter --- forever. It also gets in many corners of the net. It never dies. So, one does have to be a bit smart in what one says.
You'll find lots of really great tips in the book that you won't hear elsewhere. At least, I hadn't heard them or read them. I'd call this book a must-read.
I didn't like the fact that it doesn't have an index. Books DO need an index. I also had a bit of a problem knowing if the voice was Deborah's or Warren's. I think it was pretty much Micek.
There are many resources in the book that you'll fine quite useful.
Highly recommended.
- Susanna K. Hutcheson
Don't "Tweet" Without It...
I'm embarrassed to admit that I was a pretty late adopter of Twitter. I viewed it as an unproductive, time-waster.
But after talking to Warren during an event I was speaking at, he totally changed my mind about how and why to use Twitter in my own business.
And reading "The Twitter Revolution", took that brief conversation I had with Warren to the next level.
Having read just about every book published on social media over the past 2 years, I can say without hesitation that "The Twitter Revolution" is the most complete and enlightening book available.
If you want to harness the power of Twitter in your own business, then you need to grab a copy of Warren and Deb's book right now.
Taking action on the step-by-step strategies they lay out are going to take my use of Twitter and social networking in general to the next level.
Step-by-Step Instructions for Success on Twitter
Twitter is a microblogging platform of 140 characters per tweet that is deceptively simple. Even well-known marketing mavens have made blunders by not understanding all the nuances of establishing a successful reputation on Twitter.
What's a newbie to Twitter to do if even marketing mavens blunder? Buy TWITTER REVOLUTION, read it carefully, and then follow its advice carefully to tweet your way to success. @WarrenWhitlock and @CoachDeb have done a terrific job of sharing the tricks and techniques to becoming an ace tweeter.
-- Phyllis Zimbler Miller (@ZimblerMiller on Twitter)
Nice book, well written, quite readable
we use twitter from a B to C, or business to consumer, standpoint. Warren and Deborah are spot on in showing how a B, or a C, can leverage twitter to their own enjoyment and benefit.
If you want to be better than good at Twitter you need this book
@coachdeb and @warrenwhitlock know how to take you from a user of Twitter to a participant of Twitter. I had the technical side down, understood how to use the tools, but something was missing. Once I read Twitter Revolution, I realized I was a one-sided tweeter. This book helped me to realize just how important it is to participate in the community. Not only does it build a rapport with others, it really makes you feel connected. Thanks for the great book. @rachelcanales
