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Type and Typography


By Phil Baines, Andrew Haslam
 
Image of: Type and Typography
Pricing Details:

List Price:$29.95
You save:$10.18 (34%)
Your Price:$19.77
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Book Details:

Format:Paperback, 240 pages.
Publisher:Watson-Guptill 2005-10-01
ISBN:0823055280

Average Customer Rating:

4.0 4 out of 5 stars (2 reviews)

Editorial Reviews:

While writing and alphabets go back thousands of years, the history of typography is a long, rich, and unique one-spanning from the movable type used to set Guttenberg's 42-line Bible in 1455 to today's 21st-century computer-designed typefaces. Type and Typography is the definitive guide for every designer who works with type and layout. Carefully structured and brimming with clear examples, it covers every aspect of typography, from a historical introduction to language, writing systems, and alphabets; following with the development of letterforms and moveable type; and finishing with the evolution of the amazing digital systems available today. In addition, you'll discover a valuable "road map" that helps you navigate among the bewildering variety of typefaces available, as well as scores of no-fail techniques for using type as a meaningful element of design and layout in all media. Plus, this comprehensive guide features a complete glossary of terms, two fascinating timelines, and much more.


Customer Reviews:

5 out of 5 stars From Early History to Designing for the Web

Type is the way we convey written information. Down through the centuries type faces have been developed to not only convey the raw information, but to do so in attractive and pleasing ways. Type faces continue to be developed for all kinds of uses that the designers of years ago couldn't have imagined: the dot matrix print outs of a cash register, the type face you are seeing right now as you read this on a computer screen.

This book presents an overview of type and typography fron the earliest greek alphabets (showing how the letters were derived) to modern times. It is not a textbook on how to design type, but more of an idea book illustrating what a lot of people have done in a wide variety of situations. It would be a very helpful read to anyone designing a book, print ads, or web pages.

3 out of 5 stars Visual Collection of Typography.

This is really one firm's style book and their personal encyclopedia of typographical knowledge. The advice on style is quirky. The guide to accessing hidden glyphs on your keboard is full of errors. The mark-up guide is not in agreement with the standard Chicago method. Their collection of objects and typographic samples are of great historical interest and the illustrations will illuminate many typographical points.


Customers who bought this book were also interested in:


The Elements of Typographic Style


Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)


Meggs' History of Graphic Design


Making and Breaking the Grid: A Graphic Design Layout Workshop


Fingerprint: The Art of Using Hand-Made Elements in Graphic Design

 

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