Web Marketing for Dummies
My book arrived in perfect condition, just like new. This book was recommended by the S.B.A. and I'm 3/4th of the way through reading it. It has been a tremendous help starting a web based business.
Better off Leaving it to Professionals!
This is a solid overview of the internet marketing genre. However, if you are serious about your small business, odds are you just do not have the time available to focus on internet marketing. Internet Marketing is something that requires a lot of work and a lot of attention. Having said that, you may go months without knowing if you are doing things correctly. The reason I say that is because search engines like Google, take several days even months to crawl your website and re-adjust its page rank calculations. If you are looking to get your web site to the top, I would highly recommend using professionals in the field. My advice would be to visit www.novelconceptstudio.com as they worked for me and did a phenomenal job keeping me in the loop.
Could This Be For You?
Web Marketing for Dummies leverages your line marketing knowledge in controlling the Web. Because the author wrote this for owners of small businesses, where money is king, I suggest dozens of free low-cost guerrilla marketing ideas you can try online.
Nice....
Good way to familiarize myself with the terminology and theory so I can work intelligently with our webmaster. Saves time, and thus, money.
A must have if you own a web site
As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over.
Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified traffic to your site.
I would suggest this before you dump money into adwords, or any other strategy you find online at random.
We found connections inside to usability studies, digital customer service tips, real working costs of aquiring new customers, guerrilla marketing techniques.
Simply put, if you have a website, or are getting one, you need this book. I will be buying an updated copy with every new release to keep on the cutting edge of what REALLY works in the digital world.