One of the three first books you should buy about web analytics
It has been a couple of years since I read this book, but I'm sure most of it is still relevant. It's definitely one of the first books you should get if you're interested in web analytics. It's one of those books you can go back to and use as a reference when you need valuable input.
Standard desk copy for web analysts
I bought this copy and Web Analytics Demystified. This book repeats a lot of information in "demystified" plus it gives you coding tools to build your own metrics. More bang for the buck here.
Extremely useful
Companies are looking for more and more business intelligence from their Web sites, both to improve their marketing efforts and determine ROI. This is a good thing. This is an exemplary "how-to" guide for Web Analytics. Extremely useful.
A rare one-size-fits-all book!
Web Site Measurement Hacks is the best book in the Web Analytics field. The book explains introductory topics as well as the most advanced ones in a chronological natural way. Subjects like what is web analytics, how to choose a vendor, how the technology works, and how to implement a web analytics program in your company are covered extensively.
Besides being well written and almost encompassing, it presents also the point of view of several of the Web Analytics' experts and vendors. Many of the Hacks are co-authored by big names, such as:
* Bob Page (Yahoo!)
* Bryan Eisenberg (Future Now)
* Jim Sterne (Target Marketing!)
* Jim Novo (Drilling Down Project)
* Jim MacIntyre (Visual Sciences)
* Jason Burby (ZAAZ)
* Brett Hurt (Coremetrics)
* Xavier Casanova (Fireclick)
* Jeff Seacrist (WebTrends)
* Akin Arikan (Sane Solutions)
* Jay McCarthy (WebSideStory)
* John Marshall (Clicktracks)
* ... and many more!
The index is very helpful and you find subjects very easily. The book is well organized and I refer back to it every time I have doubts. It works for me as a Web Analytics' Encyclopedia.
easy to read
I think that the book is for differente people: programmers and marketers. But I found it quite interesting althought you have to select what hacks are appropriate for your job.
