More Repeat Business...
If you thought Customer Satisfaction was enough to ensure a thriving business, you would be dead wrong! Get this book and see what Customers REALLY want.
Great ideas, straight forward information, easy to implement advice.
What Customers Really Want
This was a great book! My boss liked it so much he ordered one for each of our main managers and had them read it. Excellent job!
Nothing new, nothing interesting...!
Too many non-remarkable examples and most of them adapted and a little forced to what he's trying to explain.
I don't like when the author uses himself in many examples. Should be more humble.
With all your respect Mr. Mckain but I got bored reading your book. Nothing interesting, too simple.
Get Inside the Heads of Your Customers
Scott McKain can help your business increase customer loyalty and profitability. In his first book, All Business Is Show Business, he showed us how to "WOW" customers by creating compelling customer experiences.
In his newest book, What the Customer Really Wants, he shows us how to create true value for our products and services by seeing things through the eyes of our customers so we can give them what they need and want, not just what we want to offer them. This is targeted marketing at its finest.
Additionally, Scott McKain's books are a very enjoyable read!
It just keeps getting better
Scott McKain showed us how All Business is Show Business in his previous book. Now, after much research and months of work with a variety of organizations nationwide, he brings us insight into What Customers Really Want. This is the core of what drives purchases. When you learn what is wanted, selling is almost automatic! Follow this easy to read guide to find the abundant sales that are waiting for you.
(9 reviews)
