great high level branding introduction
This book provides a great introduction to branding concepts and strategies. It includes very succinct, actionable points to evaluate your current position in the market or shape a new brand from the ground up.
It is a self-described quick read for a 2-4 hr plane ride. This is perfect for a high level introduction, but if you want an all-encompassing text on marketing history, practices, and strategies look elsewhere.
Excellent
Nutshell review - This is a great little book which ranks right up there with "Positioning, the Battle for your Mind" by Al Ries and Jack Trout. Get this book, find your Zag, and fire-up your brand.
Wonderful Ideas
This is a power-packed little volume. Lots of meat and very few trimmings. It offers action steps, and more important, suggests attitude changes. I passed it around to my leadership team.
ZAG . . .to the front of the competition
Building brands is what my company does I have read MANY books on the subject and Marty, with runners on 1st, 2nd and 3rd base in the bottom of 9th inning, blasts one over the fence with his book! An easy and short read yet packed full of invaluable information on getting out of the starting blocks on the right track when it comes to building your brand. He speaks effecitvely on what that means and how to do it. It not only reads well but pictorially it's a winner. Visually he always brings the point home. Al Reis's the 22 Immutable laws of branding was my #1, now this has inched its way to the forefront of my favorite reference books in this area. Bravo Marty, bravo!
Very Interesting
A very interesting book, shows everybody a different side of Marketing conceptualization. Gives the oportunity to go step by step in a creation of a brand in such a way that makes it different to all other brands, and create loyalty in consumers towards your brand.
Highly recommended.
(26 reviews)
